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Privacy Policy

1. Data Protection at a Glance

General Information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data refers to any data that can be used to personally identify you. Detailed information on data protection can be found in our privacy policy set out below.

Data Collection on this Website

Who is responsible for data collection on this website?

The data processing on this website is carried out by the website operator. The operator’s contact details can be found in the imprint (legal notice) of this website.

How do we collect your data?

On the one hand, your data is collected when you provide it to us. This may, for example, include data you enter into a contact form.

Other data is collected automatically or with your consent when you visit the website by our IT systems. This mainly includes technical data (e.g. browser type, operating system, or time of page access). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Part of the data is collected to ensure the proper functioning of the website. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right to obtain information free of charge at any time about the origin, recipient, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you may revoke this consent at any time with effect for the future. Furthermore, you have the right, under certain circumstances, to request the restriction of the processing of your personal data. You also have the right to lodge a complaint with the competent supervisory authority.

For this and other questions on the subject of data protection, you can contact us at any time at the address provided in the imprint.

Analysis Tools and Third-Party Tools

When visiting this website, your browsing behavior may be statistically evaluated. This is primarily done using analysis programs.
Detailed information on these analysis programs can be found in the privacy policy below.

2. Hosting and Content Delivery Networks (CDN)

External Hosting

This website is hosted by an external service provider (host). The personal data collected on this website is stored on the servers of the host. This may include, in particular, IP addresses, contact requests, metadata and communication data, contract data, contact details, names, website access data, and other data generated via a website.

The use of the host is for the purpose of fulfilling contracts with our potential and existing clients (Art. 6 (1) (b) GDPR) and in the interest of a secure, fast, and efficient provision of our online services by a professional provider (Art. 6 (1) (f) GDPR).

Our host will only process your data to the extent necessary to fulfill its service obligations and will follow our instructions regarding this data.

Conclusion of a Data Processing Agreement

To ensure processing in compliance with data protection regulations, we have concluded a data processing agreement with our host.

3. General Information and Mandatory Disclosures

Data Protection

The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations as well as this privacy policy.

When you use this website, various personal data will be collected. Personal data refers to data that can be used to personally identify you. This privacy policy explains what data we collect, how we use it, and for what purpose.

We would like to point out that data transmission over the Internet (e.g., communication by email) may have security vulnerabilities. Complete protection of data against access by third parties is not possible.

Information about the Responsible Entity

The responsible entity for data processing on this website is:

Grünewald GmbH
Spessartstraße 2
64646 Heppenheim

Telefon: +49 6252 67079-0
E-Mail: info@gruenewald-gmbh.de

The responsible entity is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g., names, email addresses, etc.).

Revocation of Your Consent to Data Processing

Many data processing operations are only possible with your explicit consent. You may revoke consent you have already given at any time. The legality of the data processing carried out before the revocation remains unaffected by the revocation.

Right to Object to Data Collection in Specific Cases and to Direct Advertising (Art. 21 GDPR)

IF THE PROCESSING OF YOUR PERSONAL DATA IS BASED ON ART. 6 (1) (E) OR (F) GDPR, YOU HAVE THE RIGHT, ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS FOR PROCESSING CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS OR THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21 (1) GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR SUCH MARKETING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION PURSUANT TO ART. 21 (2) GDPR).

Right to Lodge a Complaint with the Competent Supervisory Authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work, or the place of the alleged violation. The right to lodge a complaint exists without prejudice to other administrative or judicial remedies.

Right to Data Portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to yourself or to a third party in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only be carried out where technically feasible.

SSL and TLS Encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries you send to us as the site operator, this website uses SSL or TLS encryption. You can recognize an encrypted connection by the change in the browser’s address line from “http://” to “https://” and by the lock symbol in your browser line.

When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Right to Information, Deletion, and Correction

Within the framework of the applicable statutory provisions, you have the right at any time to obtain free information about your stored personal data, its origin and recipients, and the purpose of the data processing, as well as, if applicable, a right to correction or deletion of this data. For this purpose, as well as for further questions on the subject of personal data, you can contact us at any time at the address provided in the imprint (legal notice).

Right to Restriction of Processing

You have the right to request the restriction of the processing of your personal data. For this purpose, you may contact us at any time at the address provided in the imprint (legal notice). The right to restriction of processing exists in the following cases:

  • If you contest the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the verification, you have the right to request the restriction of the processing of your personal data.

  • If the processing of your personal data was/is unlawful, you may request the restriction of data processing instead of deletion.

  • If we no longer need your personal data, but you require it for the establishment, exercise, or defense of legal claims, you have the right to request the restriction of the processing of your personal data instead of its deletion.

  • If you have objected pursuant to Art. 21 (1) GDPR, a balance must be struck between your interests and ours. As long as it has not been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, such data – apart from being stored – may only be processed with your consent or for the establishment, exercise, or defense of legal claims, or for the protection of the rights of another natural or legal person, or for reasons of important public interest of the European Union or of a Member State.

4. Data Collection on this Website

Cookies

Our internet pages use so-called “cookies.” Cookies are small text files that do not cause any damage to your device. They are either stored temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your device. Session cookies are automatically deleted after your visit ends. Permanent cookies remain stored on your device until you delete them yourself or your web browser automatically deletes them.

In some cases, cookies from third-party companies may also be stored on your device when you visit our site (third-party cookies). These enable us or you to use certain services provided by the third-party company (e.g., cookies for processing payment services).

Cookies have different functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g., the shopping cart function or displaying videos). Other cookies are used to analyze user behavior or to display advertising.

Cookies that are required to carry out the electronic communication process (necessary cookies), to provide certain functions you have requested (functional cookies, e.g., for the shopping cart function), or to optimize the website (e.g., cookies to measure web audience) are stored on the basis of Art. 6 (1) (f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies has been requested, the storage of the relevant cookies is based exclusively on this consent (Art. 6 (1) (a) GDPR); consent can be revoked at any time.

You can set your browser to inform you about the setting of cookies and allow cookies only in individual cases, to exclude the acceptance of cookies in specific cases or in general, and to activate the automatic deletion of cookies when closing the browser. If cookies are disabled, the functionality of this website may be limited.

If cookies from third-party companies or for analysis purposes are used, you will be informed separately within this privacy policy and, if necessary, your consent will be requested.

Cookie Consent with Borlabs Cookie

Our website uses the cookie consent technology of Borlabs Cookie to obtain your consent to the storage of certain cookies in your browser and to document this consent in compliance with data protection regulations. The provider of this technology is Borlabs – Benjamin A. Bornschein, Georg-Wilhelm-Str. 17, 21107 Hamburg, Germany (hereinafter “Borlabs”).

When you enter our website, a Borlabs cookie is stored in your browser, in which the consents you have given or the revocation of these consents are recorded. This data is not passed on to the provider of Borlabs Cookie.

The collected data is stored until you request us to delete it, you delete the Borlabs cookie yourself, or the purpose for storing the data no longer applies. Mandatory legal retention periods remain unaffected. Details on the data processing of Borlabs Cookie can be found at: https://de.borlabs.io/kb/welche-daten-speichert-borlabs-cookie/.

The use of Borlabs Cookie consent technology takes place in order to obtain the legally required consents for the use of cookies. The legal basis for this is Art. 6 (1) sentence 1 (c) GDPR.

Server Log Files

The provider of these pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

  • Browser type and version

  • Operating system used

  • Referrer URL

  • Hostname of the accessing computer

  • Time of the server request

  • IP address

This data will not be combined with other data sources.

The collection of this data is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of the website – for this purpose, the server log files must be collected.

Contact Form

If you send us inquiries via the contact form, the information you provide in the inquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not share this data without your consent.

The processing of this data is based on Art. 6 (1) (b) GDPR, insofar as your inquiry is related to the fulfillment of a contract or is necessary for the performance of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective handling of inquiries addressed to us (Art. 6 (1) (f) GDPR) or on your consent (Art. 6 (1) (a) GDPR), if this has been requested.

The data you enter in the contact form will remain with us until you request its deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your request has been fully processed). Mandatory statutory provisions – in particular retention periods – remain unaffected.

Inquiries by Email, Telephone, or Fax

If you contact us by email, telephone, or fax, your inquiry, including all resulting personal data (such as name and request), will be stored and processed by us for the purpose of handling your request. We do not share this data without your consent.

The processing of this data is based on Art. 6 (1) (b) GDPR, insofar as your inquiry is related to the fulfillment of a contract or is necessary for the performance of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective handling of inquiries addressed to us (Art. 6 (1) (f) GDPR) or on your consent (Art. 6 (1) (a) GDPR), if this has been requested.

The data you send to us via contact inquiries will remain with us until you request its deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your request has been fully processed). Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.

5. Analytics Tools and Advertising

Google Analytics

This website uses features of the web analytics service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, time spent on site, operating systems used, and the origin of the user. This data may be compiled by Google into a profile that is assigned to the respective user or their device.

Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is generally transmitted to a Google server in the USA and stored there.

The use of this analysis tool is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. If consent has been requested (e.g., consent to store cookies), the processing will be carried out exclusively on the basis of Art. 6 (1) (a) GDPR; consent can be revoked at any time.

IP Anonymization

We have activated the IP anonymization feature on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before transmission to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activities, and to provide the website operator with other services related to website and internet usage. The IP address transmitted by your browser within the scope of Google Analytics will not be merged with other Google data.

Browser Plugin

You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

Further information on how Google Analytics handles user data can be found in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=en. 

Data Processing Agreement

We have concluded a data processing agreement with Google and fully comply with the strict requirements of the German data protection authorities when using Google Analytics.

Demographic Features with Google Analytics

This website uses the “demographic features” function of Google Analytics to display suitable advertisements to website visitors within the Google advertising network. This allows reports to be created that provide information on the age, gender, and interests of visitors to the site. These data originate from interest-based advertising from Google as well as visitor data from third-party providers. The collected data cannot be assigned to any specific individual.

You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the section “Objection to Data Collection.”

Google Analytics E-Commerce-Tracking

This website uses the “E-Commerce Tracking” function of Google Analytics. With the help of E-Commerce Tracking, the website operator can analyze the purchasing behavior of website visitors to improve its online marketing campaigns. Information collected includes, for example, orders placed, average order values, shipping costs, and the time from viewing a product to purchasing it. These data may be compiled by Google under a transaction ID that is assigned to the respective user or their device.

Browser Plugin

Data stored by Google at the user and event level that is linked with cookies, user IDs (e.g., User ID), or advertising IDs (e.g., DoubleClick cookies, Android advertising ID) is anonymized or deleted after 14 months. Details can be found at the following link: https://support.google.com/analytics/answer/7667196?hl=en. 

6. Newsletter

Newsletter Data

If you would like to subscribe to the newsletter offered on the website, we require your email address as well as information that allows us to verify that you are the owner of the specified email address and that you agree to receive the newsletter. No further data is collected, or only on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties.

The processing of the data entered into the newsletter registration form is based solely on your consent (Art. 6 (1) (a) GDPR). You can revoke your consent to the storage of the data, the email address, and its use for sending the newsletter at any time, for example, via the “unsubscribe” link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

The data you provide for the purpose of receiving the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe. Data that has been stored by us for other purposes remains unaffected.

After you unsubscribe from the newsletter distribution list, your email address may be stored by us or the newsletter service provider in a blacklist to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with legal requirements for sending newsletters (legitimate interest within the meaning of Art. 6 (1) (f) GDPR). Storage in the blacklist is not limited in time. You may object to the storage if your interests outweigh our legitimate interest.

CleverReach

This website uses CleverReach for sending newsletters. The provider is CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede, Germany. CleverReach is a service that can be used to organize and analyze the sending of newsletters. The data you enter for the purpose of receiving the newsletter (e.g., email address) is stored on CleverReach’s servers in Germany or Ireland.

Our newsletters sent with CleverReach allow us to analyze the behavior of newsletter recipients. Among other things, it can be analyzed how many recipients opened the newsletter message and how often which link in the newsletter was clicked. With the help of so-called conversion tracking, it can also be analyzed whether a predefined action (e.g., the purchase of a product on this website) took place after clicking on a link in the newsletter. Further information on data analysis through CleverReach newsletters can be found at: https://www.cleverreach.com/en/features/reporting-tracking/.

Data processing takes place on the basis of your consent (Art. 6 (1) (a) GDPR). You may revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

If you do not want analysis by CleverReach, you must unsubscribe from the newsletter. We provide a corresponding link for this purpose in every newsletter message. You can also unsubscribe from the newsletter directly on the website.

The data you provide for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter, and deleted from the newsletter distribution list after you unsubscribe. Data stored by us for other purposes remains unaffected.

After unsubscribing from the newsletter distribution list, your email address may be stored by us or the newsletter service provider in a blacklist in order to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 (1) (f) GDPR). Storage in the blacklist is not time-limited. You may object to the storage if your interests override our legitimate interest.

For more details, please refer to CleverReach’s privacy policy: https://www.cleverreach.com/en/privacy-policy/.

Conclusion of a Data Processing Agreement

We have concluded a data processing agreement with CleverReach and fully comply with the strict requirements of the German data protection authorities when using CleverReach.

7. Plugins und Tools

Google Web Fonts

This site uses so-called web fonts provided by Google for the uniform display of fonts. Google Fonts are installed locally. No connection to Google servers takes place in this process.

Further information on Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://policies.google.com/privacy?hl=en.

Google Maps

This site uses the Google Maps map service via an API. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

To use the functions of Google Maps, it is necessary to store your IP address. This information is usually transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transmission.

The use of Google Maps is in the interest of providing an attractive presentation of our online offerings and to make it easy to locate the places specified by us on the website. This constitutes a legitimate interest within the meaning of Art. 6 (1) (f) GDPR. If the corresponding consent has been requested, processing will be carried out exclusively on the basis of Art. 6 (1) (a) GDPR; consent can be revoked at any time.

More information on how user data is handled can be found in Google’s privacy policy: https://policies.google.com/privacy?hl=en.

Google reCAPTCHA

This site uses the “Google reCAPTCHA” service (version 3). The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. The purpose of reCAPTCHA is to check whether data entered on this website is made by a human or by an automated program. To do so, reCAPTCHA analyzes the behavior of website visitors based on various characteristics and uses cookies for this purpose. The data collected, including the IP address, is transmitted to a Google server in the USA and stored there. The provider of this site has no influence over this data transmission.

The use of Google reCAPTCHA is in the interest of protecting our online services from abusive automated spying and spam. This constitutes a legitimate interest within the meaning of Art. 6 (1) (f) GDPR. If consent has been requested, processing will be carried out exclusively on the basis of Art. 6 (1) (a) GDPR; consent can be revoked at any time.

More information on how user data is handled can be found in Google’s privacy policy: https://policies.google.com/privacy?hl=en and in Google’s terms of service: https://policies.google.com/terms?hl=en.